What is Trout Milk?

Some say Trout Milk flows from alpine springs. Others say it’s secreted in tiny amounts by wild trout under a full moon. 

I imagined Trout Milk because I wanted to wear it myself. Something that felt like us heavy cotton, tough stitching, a little offbeat, a little cryptic. Not perfectly polished. Just honest. The kind of gear you can thrash through blackberry bushes, spill a beer on, or wear into town without looking like a walking tackle box.

It was never supposed to be big. And it still isn’t.

I design every piece myself - every logo, every graphic, every layout.
I spend way too long tweaking lines that no one else will notice and redrawing things that were probably fine an hour ago

Every print’s done by hand, one at a time.

This isn’t mass-produced. It’s personal. Every piece that goes out has been through my hands - because if I wouldn’t wear it, I’m not shipping it.

We keep it small on purpose. Slow-made, short runs, no dropshipping, no nonsense. You’ve either got it or you don’t.

Chances of matching outfits on the water...unlikely, but if you do then maybe you made the same bad choices...

Meet us on the water

And no, we still won’t tell you what’s in it.